Mastering Ecommerce | Must Read Interviews to Master Ecommerce
Mastering eCommerce will not be possible without studying people who have excelled in eCommerce. So, eCommerce personalities have wealth of experience that they have garnered in the course of mastering eCommerce.
Such vital knowledge is rarely seen in books. Importantly, combining your knowledge from the books and experiences of these eCommerce experts will make you a hard nut in the field.
We have successfully collected stories of e-commerce personalities, so, find out what they did right, what they would change, and how they managed to hit it big. It is quite a big privilege to learn from those who have been some time ago where you are today.
Must Read Interviews With Masters Of Ecommerce
First off, your mastering eCommerce can be easy as learning from masters of eCommerce. Below are such life lessons and stories from interviews of the eCommerce generation:
- Jeff Bezos
Amazingly, the man pretty much founded Amazon.
Some of his interview snippets: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
“You earn reputation by trying to do hard things well. People notice that over time. I don’t think there are any shortcuts.”
- Michael Dubin
He is the CEO of The Dollar Shave Club.
Some of his Interview snippets include: “.. whether it’s video, or Facebook content, or other kinds of content, we are going to make a strong commitment to telling strong stories in creative ways and just giving our audience and our customers fun stuff to play with. That’s part of the fun of being an Internet brand.”
- Jake Nickell
Jake is the Founder of Threadless (crowdsourced t-shirt designs).
Some of his interview snippets include: “We like the idea of it spreading via word of mouth, organically, naturally. It’s not that we don’t market, we just don’t advertise. I’d rather somebody hears about Threadless through an article in a magazine than an advertisement in a magazine.”
- Sophia Amoruso
She is the Founder of Nasty Gal. See some of her interview snippets: “It’s incredibly important for us to be consistent — from our photography to our design to our copywriting, every small choice is an opportunity to either strengthen our brand or fall flat. I’m so fortunate to have an incredible team around me who not only sustain the voice that I incubated over so many years, but who can truly evolve it.”
- Marc Lore
Marc is the Co-founder of Diapers.com.
Here’s an interview snippet: “All 25 of our customer service folks are in-house. We have a 24/7 operation, and we empower the reps completely to take care of the mom at whatever cost. The fewer rules, the better. The concept is just if Mom calls and there’s an issue, do whatever is necessary to make her happy and really wow her. (We got into the habit of referring to all of our customers as “Mom.”) If we don’t have a product you’re looking for, we’ll get it from a competitor.”
- Eric Bandholz
Eric is the of Founder of Beardbrand. Below is an interview with Snippet: “I was also involved in various communities online, from Reddit to Beardboard.com and BeardedGents.com.
I can talk and get to know other beardsmen around the world at a personal level. I think it helps that I’m passionate about what we are building and people see that in me. With my YouTube videos, I’ve made a lot of how-to videos that people have liked.”
- Andy Dunn
Andy is the Founder of Bonobos (eCommerce-driven apparel).
Here’s is an interview with Snippet: “The greatest innovation of the past decade? The social graph! It’s a funny thing how this digital tool is making the world a more personal place. Our brand wouldn’t be possible without social media. And because of the power of digitally driven brand-building, we are now creating an in-person store experience, which is arguably more personal than anything else in retail. It’s ironic when you think about it.”