Facebook Ads Sizes: Advertising on Facebook-What are the Facebook ad specs?

Facebook Ads Sizes: Advertising on Facebook-What are the Facebook ad specs?

Have you heard about ‘Facebook ad sizes’? Among different social media platforms, Facebook can is the one with the best advertising services.  It gives wonderful rates for ads, also this platform is a very populated social media. This is the more reason why Facebook ads are the best to use to get your business or brand across to your client. Meanwhile, Facebook ads come in different formats, and in this article, we’ll be listing all formats and their sizes and specifications. Relax as you enjoy the rest of the gist in this article.

facebook ads sizes

About Facebook Ads Sizes

Very fast, we want to throw more light on Facebook ad sizes. However, the fact that Facebook is the most used social media platform and it’s also owned Messenger and Instagram. It simply makes Facebook very good to create and upload your ads.

Meanwhile, the most common formats for Facebook ads are videos, images, gif, though they’re many more which are not listed. Each of these formats has its own specs and sizes. In this article we’ll be listing all the formats and their specs; this information will assist you when making your ads.

Facebook Ads Specs and sizes

In this article, we won’t only be giving you Facebook ad sizes; we’ll also be giving you the entire Facebook ad specs for each ad format. Meanwhile, you can see some of them below.

  1. Images Ads
  • Some recommended image size: 1200 x 628 & 1080 x 1080 for 1:1 image
  • The Maximum size: NIL
  • The Image ratio: 9:16 to 16:9 (without link), 1.9:1 to 1:1 (with link)
  • Also the Image file types: .jpg or .png
  • Your Text: should be 125 characters (without a link)
  • Your Headline: it should be 25 characters (more than 25 characters will appear truncated)
  • The Link Description: 30 characters
  • Your Images should not be more than 20% text
  1. Video Ads
  • The Recommended uploading the highest-resolution source video is available without letter or pillar boxing (No black bars).
  • The Minimum size should be: 600 x 315 for landscape orientation or 600 x 600 square orientation
  • Also the Recommended aspect ratio is: 9:16 to 16:9; (Horizontal: 16:9, Square: 1:1, Full Portrait: 9:16, Vertical: 4:5 or 2:3)
  • The Recommended formats: .MP4 or .MOV
  • The Maximum file size: 4GB
  • And the Maximum length: 240 minutes
  • Your Headline: it should be 25 characters (more than 25 characters will appear truncated)
  • The Link Description should be: 30 characters
  • Your Video thumbnail image should not be more than 20% text
  • Finally, the video captions and texts are recommended, though they are optional.
  1. Carousel Image
  • The Minimum size: 600 x 600
  • The Recommended size: 1080 x 1080
  • Also the Maximum size: NIL
  • The Recommended image ratio: 1:1
  • Your Image file types: .jpg or .png
  • Your Text should be: 125 characters (without a link)
  • The Headline should be: 40 characters (more than 40 characters will appear truncated)
  • Your Link Description: 20 characters
  • The Images should not be more than 20% text
  • It should be a minimum of 2 cards and not more than 10 cards per Carousel Ad.
  1. Carousel Video
  • The Recommended resolution: 1080 x 1080 pixels
  • Your Aspect ratio: 1:1
  • The Video formats: .MP4 or .MOV
  • Also the Maximum size: 4GB per video
  • The Maximum length: 240 minutes
  • Your Text: 125 characters (without link)
  • Your Headline: 40 characters (more than 40 characters will appear truncated)
  • The Link Description: 20 characters
  • It should be made up with a minimum of 2 cards and not more than 10 cards per Carousel Ad
  • Finally, the Video thumbnail image should not be more than 20% text.

However, these listed formats are the major formats for Facebook ads and their specifications too. For your animated GIF ads, this will be uploaded as a video ad. This simply means that animated GIF ads will use the same specification as video ads.

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