Facebook Reach | Facebook post-reach-How to reach more people
Facebook Reach is the number of unique users who view your post. Simply understanding how Facebook reach works not only improves your Facebook performance.
But also how your followers get to see your updates the moment you hit the publish or post button.
In this article, we will take you on a journey on how to increase your Facebook performance.
What Is Facebook Reach?
The number of unique users who view your post is your Facebook reach as we said earlier. I’m sure you know that your REACH can influence a good number of performance measurements or metrics like engagement, likes, comments, clicks, and leads. And that’s not all.
Types of Facebook Reach
There are different kinds of Facebook reach measures. They include:
- Post reach
- Page reach
- Organic reach
- Viral reach
- Paid reach
Post reach – is the number of people who have seen a specific post in their news feed.
Page Reach – is the number of people who have seen any of your post content during a given period (daily, weekly or monthly).
Organic reach – This is the reach Facebook gives you for free. It happens automatically in the news feed when your followers see your updates. There are other seeming possibilities, such as random users visiting your page, but these are insignificant compared to news feed views by followers.
Viral Reach – This is the number of people who see your content because someone else created a story about it. For instance, if a follower likes, comments, or shares your post, their friends will see your post even if they aren’t fans of your page. This is the same thing that happens if you’ve paid to reach larger audiences who may or may not already be your fans.
This is a subset of post reach and is very easy to track and report. You paid for it, so you know where it is coming from.
However, if you pay to promote your posts, your post reach is going to be much bigger than your standard organic reach (because you’ve paid to reach more of your fans).
Pro Reach Tips: Remember, don’t post often and generate a high post reach, but a low page reach. Most often, there are chances are that you will generate low post reach, but high page reach.
Measuring your Reach performance the right way
You can use this When Your Fans Are Online option to find out when most of your fans are logged into Facebook. Then post at that time and use that reach as your benchmark.
However, if the particular post reaches 600 people, I shouldn’t look at it as 6.3% of my page’s fans (600 people out of 9,500), but rather 17% of the fans (600 out of 3,500) who were online and reachable when I posted it. This is very important when you’re explaining page performance to a boss or client. These are the results your hard work is producing on the page.
Steps to Improve Your Reach
This part of the article shows you how to improve your page or post reach and get your content viewed or shown to more fans on the Facebook news feed. Simply follow the clues below;
- Create an evergreen content
- Post often especially when posting through the page
- Always post when your fans are most active online
- Encourage engagement
Go ahead and achieve a wider reach today.