Types of Facebook Ads | How to Advertise on Facebook 2020

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Types of Facebook Ads | How to Advertise on Facebook 2020

When we talk of advertising, we talk more about the types of  Facebook Ads. These are the most popular and perfect for an online advertisement. However, many are still not familiar with how to create adverts using this platform. Never to worry, I’ll be taking you through the steps on this article, read on.

types of Facebook ads

It’s quite difficult connecting with fans organically due to the platform’s ever-changing algorithm. Thankfully, with the micro-targeting feature with which you can use in reaching a targeted audience, it is faster and simple to connect with friends. In order words, your adverts can reach far to the audience you want it to attain.

How to advertise on Facebook

As the Facebook platform is used by billions of people, placing your adverts, and having it reach your targeted audience is possible. Check out the features available on this platform:

  • Facebook Marketplace; a place where you to engage in peer to peer selling for free.
  • Facebook Shop; with the shop, your fans can shop on your page.
  • Facebook Dynamic Retargeting Ads; a place where you can target those that landed on your site with items that are similar to the ones they viewed.
  • Instagram Shopping: this is where your followers can shop tag items in your post.
  • Shopping on Instagram Stories; this is similar to Instagram shopping, but it is for stories instead.

You need to be using Facebook shop so as to be able to use shopping on Instagram stories, Instagram shopping, and also Dynamic retargeting.

Types of Facebook Ads

There are many types of Ads, below are some:

  • Image Ads: these are the simplest type to use when getting started on Facebook Ads. Actually, you can create one with a single click on “Boost an existing post” from your page.
  • Slideshow Ads: this type offers an easy way to make short videos from a collection of texts, photos, or even video clips.
  • Carousel Ads: with Carousel, you use up to 10 video clips or images to showcase the product or service that you’re advertising.
  • Dynamic Ads: Dynamic ads allow you to promote targeted products to the audience that are most likely to be interested.
  • Collection Ads: just like Video poll ads, they are for only mobile devices. It allows you to showcase five of your products that the audience can click (How to advertise on Facebook 2020).
  • Video Ads: These ads can appear in the News Feed and also Stories. They show your team or product in action.
  • Video Poll Ads: Facebook Video poll ads is a mobile-only type of ad. It is actually new, but it sure increases brand awareness more than most ads format.
  • Slideshow Ads: this type offers an easy way to make short videos from a collection of texts, photos, or even video clips.
  • Carousel Ads: with Carousel, you use up to 10 video clips or images to showcase the product or service that you’re advertising.
  • Dynamic Ads: Dynamic ads allow you to promote targeted products to the audience that are most likely to be interested.
  • Collection Ads: just like Video poll ads, they are for only mobile devices. It allows you to showcase five of your products that the audience can click (How to advertise on Facebook 2020).

There are many other ads that you can use on the platform for creating your Advert. Now with that out of the way, let’s learn how to make ads

How to Advertise on Facebook

Follow the guides below to start creating your ad on Facebook:

  • Set your business account or ads manager account.
  • Determine the objective of the ad type you want to run.
  • Set a name for the ad.
  • Determine customers or audiences that you want to target.
  • Select the format you want to use.
  • Choose your targeting, in order words, the places you want the ad to reach.
  • Determine your budget and make a schedule.
  • Design the ad you want creatively.
  • Publish the advert.

Then track and measure results using the Facebook pixel (How to advertise on Facebook 2020).