YouTube Ads : Best YouTube ads types available-Youtube Videos
To effectively study YouTube ads, we’ll start by knowing what they are. As we might already know, YouTube is one of the fastest-growing social media. The new part we’ll get to know today is that this app/software can be used to advertise. YouTube has grown over the years since it was created.
It has grown in prominence in popular lifestyle. More recently, YouTube has proven that it has more functions than we already know. One way that it has done this is through its marketing and advertising strategies. It has ended up as a very good avenue for having access to large audiences through what we call online advertising and marketing.
It has offered a platform to budding musicians and performers to get their first big break. For example, one of the best musicians, Justin Bieber first got discovered on YouTube. In recent times, YouTube has made Psy’s hit “Gangnam fashion” the most viral video of all time.
What did YouTube actually do? YouTube enabled “Gangnam fashion” to get to nearly 1 billion views. Without a doubt, the views can be attributed to critical YouTube marketing sales. Daily, YouTube gets over one billion views. By that, it is the second-largest if it stands alone, after the tech giant, Google.
Advertising on YouTube-YouTube ads
As a result of Google being in charge of YouTube, it has become very easy to advertise on YouTube. Doing so is as easy and customizable as creating advertisements using AdWords. There are a lot of options. The two main options are displayed video and video ads.
Types of YouTube Ads
There are various types of YouTube ads. There are six in number, they are listed below.
- Bumper ads: these are short videos that allow you to reach more customers. It offers you the opportunity to increase your brand awareness. All that will be contained in a brief memorable message.
- Display ads: this is a method of attracting the viewers to perform a given specific action. Display ads are ads intended to be responsive. They include retargeting ads, native ads, and social ads.
- Non-skippable video ads: these are those short in-stream video ads that play before, during, or after another video. There is no option to skip the video, viewers have to view it to the end.
- Overlay ads: like the name implies, they are overlayed. These are usually seen in the lower part of the video. It usually covers very little space. It can come in the form of texts or images.
- Skippable video ads: these are those that permit the viewer to skip after a few seconds. Users are allowed to skip after about 5 seconds.
- Sponsored cards: this displays products or contents relevant to the video you’re watching.
To effectively discuss ads, I believe we must get to know the different categories of ads on YouTube. Let’s start with the first category, which is the true view ads.
True View Ads
True View ads over time are the best way to pressure brand engagement onYouTube. This is mainly because YouTube producers who publish True View advertisements often see engagement with their other YouTube content.
True View ads are those ads that can be skipped after 5 seconds. As a result that, it becomes essential to make sure that those first five seconds count. Although you would only need to pay for these ads if you’re optimizing primarily based on motion or reach. In a situation where the viewer watches 30 seconds or more, it makes quite a very good wager for advertising.
True View ads are usually seen or are available in two formats. They can come as In-stream advertisements or as Discovery ads. Here’s a quick explanation of the major variations among the two formats:
They are also known as in-circulate ads. Majorly, they come with an ad location and a video length of up to three minutes. Additionally, it comes with a click to your website and also no copy length.
Discovery also comes with the ad location. It stands out having a headline of about twenty-five (25) characters. It also has two lines of body copy as well as a click to your website. Most importantly, an unlimited video length.